Search Marketing
In a nutshell, Search Marketing, Search Engine Optimisation (SEO), Social Media Optimisation (SMO) and Pay Per Click (PPC) campaigns are methods of increasing online activity to your site at the lowest cost possible with the end result of increasing sales or awareness to your business.
Regardless of whether your business is a traditional bricks and mortar operation or an entirely online business, if you engage in any form of recruiting new customers, effective search marketing will undoubtedly increase your marketing return.
The most cost effective way of generating new business...
Organic SEO (the process of organising and presenting your website to the major search engines and directories) is the most cost effective form of generating new business.
Imagine having a shop in the busiest shopping centre in the universe – one with 67 million visitors passing your door every month, looking for the product or service you have to offer. Imagine owning the property outright and not having to pay any rent. This is the effect of having a top spot in just one major search engine, achieved through organic SEO.
Now imagine not having a shop yet because of the wait, but paying people to hand out flyers to customers visiting those shops that sell a similar product. Not only do your flyers cost nothing, but you only pay for each person that accepts a flyer. This is Pay per click marketing (PPC) – an almost instant way and driving customers to your new site.
From you initial contact…
We put in the thought-work at the start, and craft a short and mid term strategy based around your overall goals. Similar to any offline marketing campaign we establish
- Where you are currently
- Who your online target market is
- Where your target market go online
- The most cost effective way to reach them
- How to refine your site to achieve the highest number of conversions to sales / signups / contacts
We then go to work, both on your site and for your site utilising a variety of tactics not limited to:
Site Optimisation
- Keyword analysis and Optimisation
- URL Rewriting
- Copy Writing / Re-writing
- Meta Tag Analysis
Online Marketing
- Web traffic analysis and reporting
- Article Submission and Online Press Releases
- Podcast and RSS News Feed production, incorporation and promotion
- Quality, Manual Link Exchange Programs and Search Engine and Directory Submission
- Message Board and Forum Participation in your chosen industry
- PPC Campaign setup, refinement and execution
- Newsletter / Ezine Data capture and production
- Social Media Optimisation (See www.socialtwo.com)
- Ecommerce product listings
To Start...
Simply call us (0870 766 9065) and tell us what you would like to achieve. We’re happy to simply talk it through, no jargon or obligation and explain how it all works.
The Small Print
Search Engine Optimisation Guarantees
We cannot offer these. But neither should any reputable search engine optimisation company as it is not possible to guarantee a specific ranking in Google or any other search engine. Any claims to offer such a guarantee are worthless and suggest the company does not understand the search engine market.
Some companies guarantee No 1 positions for several keywords. By choosing your keywords carefully (i.e. less popular ones) this is not very difficult, but does not last very long and will achieve little success relevant to your campaign.
In some very competitive markets, it is not realistic to expect a very small website to reach the top page rankings of Google. In this situation it may be necessary to increase the number of web pages or use pay per click advertising as a more effective way of increasing your return on investment.
